This article explains the details of the content marketing strategy we call the “trifecta” strategy. We used this approach to scale a startup from 0 to 100,000 organic sessions per month within about a year of launch.
To do this, we broke down every single piece of content that we created into one of three distinct buckets–evergreen, social-viral, and link-building. Each piece of content served a purpose, and all three types worked together to create a huge library of search-focused content, raise our search rankings, and drive social traffic to boot.
We learned a lot over the course of a year and share it all here.