My first marketing job was for a small, local law firm with a very small budget. This meant I had to be incredibly selective in the marketing we undertook, and I had to make sure every penny delivered. I also had to take on a lot of tasks other companies would normally outsource because we couldn’t afford to.
This DIY approach to marketing was a great boot camp and it has stayed with me ever since. My budgets are much larger now, and I have specialist marketers and designers reporting to me, but deep down I still have a DIY mentality. It also showed me that big budgets don’t always been big results, and more importantly, small budgets don’t have to mean small results.
If you have next to no marketing budget, here are the tools and resources you need to do it yourself, and do it well!