Hooked – How to build habit forming products with Nir Eyal


Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.

In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.

Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn).

Nir attended The Stanford Graduate School of Business and Emory University.

Nir spent several years in the gaming and advertising industry. These are the two industries that are really dependent upon mind control and so at these two industries that he learnt quite a bit about how to change people’s behaviour and the techniques that are used in these two Industries. So what he really wanted to do was to figure out how to apply the same techniques to his own businesses and hopefully to help others utilize these techniques to use them for good. How to use them for all kinds of ways that can help people live better lives with these techniques.

This led him to write his most popular book Hooked: How to Build Habit-Forming Products.

In a candid talk with the ScaleUp Magazine team, Nir talks about the hook model, challenges faced by entrepreneurs and his productivity secrets.

Why we do certain things like checking emails or Facebook unconsciously?

According to Nir, it’s really all about the hook model that he detailed in the book. It’s a four step process of

  1. A Trigger
  2. An Action
  3. A Reward and
  4. An Investment.

Its through successive cycles through these four steps of hook models that a behaviour is shaped by these products and our tastes are formed and are habits take hold

Read the full interview in the ScaleUp Magazine Issue 6




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